Project Type: Web Design, Brand Support, Ongoing Maintenance
Client: Cal’s Perfection Aquatics (calsperfectionaquatics.com)
Role: Website Designer, Content Manager, Graphic Support
Cal’s Perfection Aquatics is a professional aquatic maintenance company specializing in aquariums, ponds, and custom water features.
They needed a modern, mobile-friendly website that reflected the quality of their services while remaining easy to navigate for customers of all backgrounds.
Skills and Tools Used
Google Sites (site platform)
HTML/CSS adjustments
Adobe Photoshop (image editing and optimization)
SEO best practices (page titles, meta descriptions, keyword-friendly copy)
Mobile-first design principles
My Contributions
Website Design:
Created a fully responsive, visually clean website using modern web design best practices.
Brand Development:
Helped refine visual branding elements, including image selections, layout design, and content organization to better represent the client’s professional services.
Content Management:
Wrote and edited service descriptions, calls to action, and company story elements for clarity and SEO impact.
Ongoing Site Maintenance:
Provide regular site updates, content revisions, and troubleshooting to keep the website operating smoothly and securely.
Graphic Design Support:
Assisted with creating supplemental graphics for web and social media presence.